SUPER ZOO: SUPER SHOW, SUPER BUSY & SUPER FRIENDS
July 26, 2014
People love their pets. Dedicated “pet parents”—62% of American households—will spend almost $53 billion this year on an ever-widening array of merchandise for their animal companions—often before they spend money on themselves. And where can you find everything for everyPAWdy, all under one woof? SuperZoo!
For those of you who may not be familiar with SuperZoo, it is the most popular trade show in North America for the pet store industry, attracting thousands of retailers, product suppliers and service providers every year. Although the show has seen many transformations in the pet industry, one of the most notable, the recent upswing in the number of “pet parents” and the growing tendency for people to consider pets as family members
Although K9 Fit Club did not have a booth this year, we had back to back interviews, meetings and events. From Hawaiian Television, where were able to promote our newest K9 Fit Club Certified Trainer , Rose Murtagh, to networking with the fabulous Women in the Pet Industry to the Dog is Good Fashion Show (thank dog I didn’t trip or fall)! It was one of the best shows we have attended.
We saw the coolest products, Stride™ from 26 Bars & a Band, an innovative dog walking solution, who have combined three great products into one! Stride features a waste bag dispenser, hand sanitizer compartment, and pedometer. You will soon find this product and more, on the K9 Fit Club Store coming very soon!
We attended a Muy Bueno dinner with the great founders and folks from DogTV Furlocity, Kristen Levine: Pet Lifestyle Expert, who by the way, just launched her new venture, TAGG, PetPlan Insurance and Dog Is Good. All hosted and facilitated by the industries brightest star and supreme networker aka “put people together” gal, Beke Lubeach
The highlight, the Dog is Good Fashion Show. Here you found industry leaders, from those mentioned above and more, all outside their element, strutting the fabulous line of clothing from Dog is Good. Gila Kurtz embodies the passion of our industry. She, and her team, embrace each item and each project with love, and all inspired by dog and the relationship we have with our best friends.
The Journey in Life is Sweeter with Your Best Friend by Your Side.